Gucci trade Plan - Case study Presented By: Presented On: 07/29/08 Table of contents 1. Comp whatever Description. 2. Markets 3. Competition 4. carrefour 5. SWOT analysis 6. Mission Statement 7. merchandising Objectives 8. Controls merchandise Plan Gucci Company Description Gucci is a fine clothing store that scissures a broad(a) variety of clothing, accessories and shoes. They have many locations initiation wide the closest ones being in Miami, Tampa, Orlando and Jacksonville, Florida. They have a smashing selection to help you achieve that great human face you strain for. Markets Guccis biggest market would be celebrities and spate abstracted to dwell life smell there absolute outgo in the hottest fashion trends. Competition Guccis biggest competition is bebe and D&G. These companies likewise have the cute styli sh carrefours that stack are looking for. Although they are just as cognise as Gucci zero point can compare to an authorized Gucci product! Service Gucci offers many products for any style. It is a prise name brand and is mimicked and adored by many.

SWOT synopsis Strengths: Authentic name brand, flaunted by many celebs, offer divers(prenominal) product styles, carries not only clothing except in any case shoes and accessories too. Weaknesses: High wrongs which lower number of viable customers. Opportunities: may need to think of lowering some product customers to development much customers. Threats: Low economy means mo! re people are short on money and may not be able to afford their high price items. Marketing Objective more than advertising More store locations deject prices More customers Controls Theft keep onion objects on all products to prevent shoplifting, noneffervescent alarms and cameras throughout the stores and also the appropriate software to talk terms finances, crack sales, and payroll.If you want to get a full essay, society it on our website:
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