Own Philosophy on Education

My Philosophy on Education I admit that writing my own philosophy on education had me thinking tort quite some time. There has been a number of questions that emerged In my mind while pondering on coming up with my own philosophy. I asked myself why I want to teach, who I am going to teach and how I will become a future educator to these students. Hence, I first defined what an education theory meaner to me and Imagined a teacher I had that I look up to. Consequently, I hope can express my philosophy with the thoughts I have gathered.Personally, I consider the teaching profession as an honorable profession. It is through this profession that millions of learned men have become great professionals excelling on their own fields of expertise. With this, I can say that the teaching profession is a vital part of our system as it acts as the vehicle where one imparts knowledge to others. Furthermore, I see learning as acquiring knowledge or experience, This said acquisition is not only lim ited within the four corners of the room but is also experienced right outside the school – the environment.Students – believe that these are beings with Innate knowledge. They are not empty vessels, but are bodies that have this â€Å"natural knowledge†. Realizing that they have this what I call â€Å"natural knowledge†, it is l, the future educator, to come up with strategies and techniques that will trigger in awakening this knowledge and provide castles to have this developed Into something bigger, better, more productive and essential for the learner. When I was still a student, particularly In the university, was more motivated to teachers that were very friendly and approachable In and outside class.Moreover, was motivated with a classroom environment where I could feel a friendly intention among my classmates and cooperation and participation were both highly practiced and valued. Thus, can say that I am motivated with having a friendly teacher th at creates a competitive environment focused on cooperative learning in class. With regards to learning, I do not expect students to have a full understanding of a certain lesson within a forty-minute or an hour class. I expect that they understand, but the absorption of such information should be reinforced by giving short tests and quizzes on the following days to come.Running a class is a difficult task. When I run my own class, I will make it sure that there is a friendly environment between me and my students. However, I will not let respect and the importance of discipline be compromised with the environment I will be creating. Inside the class, will let students be exposed in learning environments where they can easily grasp the ideas by providing them meaningful and real elite accusable. As an educator, I believe that I have the responsibility In shaping the minds of the young, developing their cognitive and psychosomatic skills, and making them Into expansible individuals o f this country.My goal for my students Is to have them develop the â€Å"love for learning†. I strongly believe that when students love learning, they will learn to appreciate any lesson regardless to its TTY. For me to attain this goal, I will have them do activities that are connected and useful in their daily lives. I want to create a classroom environment where students have the equal chance to learn, be heard, and participate in any classroom undertaking. In a nutshell, as a future teacher, I am somebody who will see every potential Roth in students that they can be the best.I believe that every student has the responsibility over themselves that they can do their very best in surviving in the world. I see students as free beings; however, they have to be responsible enough to stand on their decisions because in anything that they do, it is their choice that they have made and they should know the pros and cons of it. I firmly believe that every individual can learn and one's knowledge is developed through the educator and the environment around him or her.

If a Patient Develops a Blood Clot in the Femoral Vein Essay

If a patient develops a blood clot in the femoral vein of the left lower limb and a portion of the clot breaks loose, where is the blood flow likely to carry the embolus? What symptoms are likely? To add to your thoughts, the blood flow is likely to carry the embolus to the patient’s lungs. This is called a pulmonary embolism. Pulmonary embolisms usually originate in the legs, like in this case. They are caused by a blood clot that has traveled to your lungs. There are a lot of factors that can determine what kind of symptoms you have with pulmonary embolisms. For example, how much of the patient’s lung is involved in the clot, the size of the clot, and the patient’s overall health — especially the presence or absence of underlying lung disease or heart disease. Some common symptoms of a pulmonary embolism include shortness of breath, coughing, and chest pain. Shortness of breath is usually the first symptom that occurs and can happen whether you are exercising or just sitting. Chest pain can also happen when you are just resting, but will also get worse when you are active. This pain may feel like you are having a heart attack. Coughing also occurs, but can produce bloody sputum. Other symptoms include wheezing, weak pulse, rapid and irregular heartbeat, and lightheadedness that could lead to fainting. It is very important that you go the doctor immediately if you experience these symptoms, as this can be life threatening.

Reading Response Essay Example | Topics and Well Written Essays - 250 words - 29

Reading Response - Essay Example The documentary shows how movements are using women’s sexuality to advocate for women rights. The documentary relates with other texts, articles and movies that advocate for women rights using women’s sexuality. Arielle Loren article authored in 2011 and titled "is Beyonce the Face of Contemporary Feminism" is a compelling text that raises the urge of the reader to know more about feminism. Loren asserts that, young women, especially those in 20s showcase their different aspects of their womanhood , for example, being sexy without having an identity crisis. From this article, it becomes evident that powerful women could create movements that advocates for gender roles and end of discrimination. I realized that women could use their womanhood to achieve anything in the world. The author means the men would be powerless if the women withdraw certain advantages. One question raised is â€Å"What is the importance of woman’s sexuality in advocating for equal gender rights?† The other question is "When will women start embracing their womanhood and use it to their

Is speaking of addiction in terms of sin illuminating, dangerous, or Essay

Is speaking of addiction in terms of sin illuminating, dangerous, or both - Essay Example For Christians, abstinence and â€Å"temperance† are the only acceptable types of behaviour with respect to the consumption of addictive substances (Cook, 2006). Applying this reasoning to addiction is illuminating because it establishes boundaries in which addiction can be judged. It is dangerous only because it does not recognize the scientific pathology of addiction. Scientifically, addiction is a disease and unless the addict seeks the appropriate therapeutic treatment, the addict has no control over his or her craving for the addictive substance (Cook, 2006). As such, the addict cannot control his or her consumption and cannot abstain. Moreover, an addict who has fully recovered from his or her addiction will be complying with Christian tenets if he/she practices temperance but would be acting in a manner inconsistent with Scientific standards. These scientific standards dictate that temperance would create the addiction all over again. Theological definitions of addictio n place it squarely in the realm of sin. One such definition perceives addiction as â€Å"the inability to say no because of captivity to pathological desires† (Myers, 2001, p. 89). It can be assumed that the pathological desires as cravings and/or dependency. ... Another biblical representation of the sin of addiction is the belief that addiction runs counter to the requirement to â€Å"limit consumption based on need and to distribute the goods equitably† (Myers, 2001, p. 89). Aligning addiction with sin based on biblical teachings is illuminating because it points to the necessity of flexibly interpreting the bible so that addiction can be understood in biblical contexts. It is dangerous because it seeks to place addiction in biblical contexts that do not contemplate addiction to either illegal or illicit substances. For instance, aligning addiction with sin on the basis that it is against the will of God because there is a need for the fair distribution of goods implies that the substance addicted to is good. Many of the substances addicted to such as tobacco, unlawful drugs and alcohol are not good for human health on both a spiritual and physical level. Regardless, using the fair distribution of goods as a basis for aligning addic tion with sin can be misleading and this may be dangerous for theologians’ attempt to validate religious standards. Augustine’s view is perhaps more illuminating in that according to Augustine, human evil originates out of the â€Å"self-imposed, radical bondage of the will† (Harkins, 2008, p. 185). According to Harkins (2008) in the Augustinian tradition, sin is perceived not only as â€Å"a cause of suffering† but also â€Å"in response to it† (p. 185). Therefore sin is: ...a tragically structured vulnerability of the human condition, including our vulnerability to various forms of psychopathology (Harkins, 2008, p. 185). Harkins (2008) raises a number of questions for exploring whether or not one can truly align addiction with sin. The suggestion that addictive items, such as alcohol,

The House of Lords Lynn Case Study Example | Topics and Well Written Essays - 1500 words

The House of Lords Lynn - Case Study Example The question then arises what type of conduct will be sufficient to infer a common intention to share ownership Lord Bridge appears to suggest in Lloyds that indirect contributions are insufficient to found a beneficial interest under an implied constructive trust too: "In this situation direct contributions to the purchase price by the partner who is not the legal owner, whether initially or by payment of mortgage instalments, will readily justify the inference necessary for the creation of a constructive trust. But, as I read the authorities, it is at least extremely doubtful whether anything less will do." It is not clear to which cases Lord Bridges is referring in his final sentence. There are high profile cases where it is argued that indirect contributions should be regarded as evidence that an agreement for a beneficial interest should be inferred: Gissing v Gissing [1971] AC 886 and Burns v Burns [1984] 1 Ch 317. The line of reasoning in these cases suggest that it is not just the making of the indirect contribution; there must also have been the aim of assisting in the purchase of the property and/or that without that contribution the mortgage would not have been paid. "Contributions are not limited to those made directly in part payment of the price of the property or to those made at the time when the property is conveyed into the name of one of the spouses. For instance there can be a contribution if by arrangement between the spouses one of them by payment of the household expenses enables the other to pay the mortgage instalments." Given the importance of precedent in English law it is submitted that Lord Bridge's statement could not have been meant to overrule such authorities. Clearly there is established authority that in appropriate circumstances the court may infer that the parties' common intention was to give the claimant an interest by way of indirect contributions. We are told that 'Mike would not have been able to meet the mortgage payments out of his own salary' had Lynn not worked part-time to discharge the other household expenses. There is clearly a link between the mortgage payments and the expenses undertaken by Lynn. It is therefore submitted that Le Foe v Le Foe [2001] 2 FLR 970 is consistent with Lord Bridge's speech in Lloyds and in fact is a direct application of precedent in this area. As Mr Mostyn QC himself said: "I believe that a fair reading of [May LJ's judgement in Burns v. Burns [1984] FLR 216] is that such a state of affairs should suffice to enable the necessary inference to be drawn. Otherwise these cases would be decided by reference to mere accidents of fortune, being the arbitrary allocation of financial responsibility as between the parties." Le Foe is an illustration of such contributions and their effects, where the court construed the Lloyds' principles and concluded that the claimant will be entitled to a beneficial interest by way of indirect contributions in exceptional circumstances. It is therefore submitted that at first instance and appeal Lord Bridge's remarks have been misinterpreted and that Lynn does indeed have a beneficial interest in the property via an implied constructive trust. Waite LJ's judgement in Midland Bank plc v Cooke [1995] 4 All ER 562 goes to quantification of the

Critical Appraisal Skills Programme (CASP) Essay

Critical Appraisal Skills Programme (CASP) - Essay Example The research explains the following design approaches: First, constructivist’s approach applied allowed the researcher to understand the practices and processes in emergency departments. Furthermore, the paradigm provides realism of the shared research. Second, the thematic analysis used was to enhance the inductive nature of the research and make sense of the responses on perceptions. Group interviews provided the interactive opportunity for relations and shared meanings to manifest themselves. The researchers conducted interviews in sixteen hospitals to select the participating emergency nurses. The advertisement of the recruitment drive took place through posters. All participants were registered, nurses. Some of the criteria applied in the selection process include at least one-year experience in emergency wing. The setting of the study was justified in that the researchers got the approval from the local health district research ethics committee. Data collection was accor ding to the National Health and Medical Council. Each participant filled a consent form. Prior to participation, the participants familiarized themselves with aims of the study. It is clear because there was the use of semi-structured open-ended questions. The lead researcher conducted the focus group interviews. Morgan’s 1997 guide for developing feedback was used within the focus groups. That is, covering the relevant topics, providing specific data, fostering interaction, and considering the personal context.

Peope and organization Assignment Example | Topics and Well Written Essays - 500 words

Peope and organization - Assignment Example This person was so friendly and he was accommodative to his entire subordinates. We could freely interact with him and always encouraged us to share our ideas and views in situations we felt that some changes should be made. Unlike other managers, this person used the open door approach where any person could approach him if he or she had a problem. The main difference between the two workers is that the first one inhibited learning in the company while the second one promoted it. the success of a company can be attributed to learning where employees can freely share their ideas and views. The management style used by the second employee was accommodative while the first co worker was authoritative in nature. 2. The ethical dilemma I encountered at school was related to the issue of using other people’s work as mine. The assignment I was working on was quite challenging and I was tempted to use my friend’s previous assignment. I intended to change a few things but I was fully aware that academic dishonesty is a serious offence. This was a crucial paper in my academic career so I had to make every effort to get the much needed pass. However, I used the decision tree to make a decision to solve this ethical dilemma. First and foremost, I realised that it was illegal to use other people’s work as yours. I also realised the repercussions of academic dishonesty and I decided not to take the action I wanted to take in the first place. Indeed, I could succeed but I felt guilty for taking that particular action. Sometimes we commit crimes unknowingly but this still will be an offence since ignorance cannot be defence. I learnt that one should first analyse the situation before taking action since this may impact on the outcome of thet action. In some cases, it is very wise to do the right thing using the right method. There are serious implications for practicing activities that are deemed as illegal. This can negatively impact on one’s academic career

Engineering Materials Coursework Example | Topics and Well Written Essays - 750 words

Engineering Materials - Coursework Example In addition, glass is very similar to a slowly moving liquid so that old pieces of glass seem thicker at the bottom than at the top. In order to increase the tensile strength of the glass, the molecules must keep very strong hold with one another. Surface finishing and ion-exchange are two chemical processes that are applied to strengthen glass materials (Chemically strengthened glass, 2011). Q3. The Giffith’s theory reflects the relationship between crack length at fracture and applied nominal stress. It is a comprehensive equation that can be effectively employed for engineering purposes. Giffith’s theory says that steel is a safer engineering material than glass. It is experimentally proved that the stress required to fracture a glass is nearly 100 MPa. It indicates that comparatively a smaller stress is enough to fracture a glass and therefore, this material is not advisable for engineering purposes. In contrast, since a higher stress is required to fracture a steel material, it can strengthen buildings and other engineering constructions (Simple Stress). In short, steel is a very stronger material as compared to glass substances. Civil engineers would suggest stronger and durable components for their projects since they are built for a long time.Q4. A metal or any other structural material will undergo a change in its shape when a sufficient load is applied to it and this change in shape is called deformation. Elastic deformation is a process by which a temporary shape change. takes place and the material comes to its original shape when the applied force is removed. Plastic deformation will be uniform between the elastic limit and ultimate tensile strength (UTS). It means uniform plastic deformation is applicable only between certain limits and it will be non-uniform once the UTS is exceeded. It is assumed that the interface between a larger hole and a smaller hole has a direct impact on local plastic deformation. The interconnection between the â€Å"array angle of larger holes and the development of the shear band† can greatly influence local plastic deformation (SAO/ NASA ADS physics abstract service). Q5. â€Å"Rubber elasticity involves flexible molecular chains which need to be interconnected to prevent gliding.† (Francois, Pineau, and Zaoui, 1998, p.67). Rubber elasticity necessitates a high temperature in order to ensure the adequate mobility of the molecular chains. Rubber elasticity’s entropic nature can be attributed to the large number of possible configurations for the molecular chains. As discussed earlier, rubber elasticity requires high temperature and it promotes mobility of molecular chains. This feature is one the main causes for rubber elasticity to low swiftness and high tension. Q6. The combination of thermosetting resin and glass fibers produces composite materials which are tough even though both the primary elements are brittle. It is necessary to note that transfer of stre ss between reinforcing fibers and acting as a glue to hold the fibers together are

The changing of cool Essay Example | Topics and Well Written Essays - 1250 words

The changing of cool - Essay Example To be intelligent and creative is cool and does have to be a huge thing, it could just be intelligent and creative to your own life, career or anything. It’s now the time that one becomes the cool maker in other words 'The Merchants of cool', such as Mark Zuckerberg who is the creator of Facebook, Steve Jobs who is the creator of Apple or Marc Jacobs etc. It is now the time to change the cool and the mentality of people especially teenagers so that we can have new people like Steve Jobs and Zuckerberg rising; now this is going to be cool in real essence. Due to this ‘being cool’ phenomenon most teenagers are actually losing their individuality to compete with the ever growing modernism and coolness. As Fromm said, if men and women discovered to take up their own conscious selves, completely and freely then they would discover that they are no more alone: they would have themselves for organization. Once one has organization one can experience harmless or benign to ward others. For Fromm, it was the only answer to the problem of the alienated people in regards to today's modernism. The only factor which can preserve mankind right now from its own soul destroying solitude is a person's capability to occupy what is known as the "authentic" self. If you obtain authenticity, you would be compensated with the inner serenity which is necessary to become a free agent. We are now residing in a place where â€Å"economic, public and governmental circumstances do not provide a foundation for the understanding of personality.† So now if we need our authenticity and individuality back we need to work on it ourselves. Intellectuals have said that they just had one thing which is consumerism. The desire of life goods—escapist conformism—would etherize the unrealized starvation for a authentic self. (Boston Review 2013) As discussed earlier, we should look into what the 'makers of cool' do and how they do that which makes the youth of to day so crazy that for them 'being cool' is the top most thing. So frontline did a survey on 'The merchants of cool' , the makers and suppliers of well-known modern lifestyle are the people who have actually made the young people the most well-known customer market in the United States. But the question arises that are these people simply showing teenager wishes or have they started to produce those wishes themselves in a bid to protect this profitable market? And have these people cross the line in their effort to achieve the wishes and money of the youth? Douglass Rushkoff, the frontline reporter, investigates the tactics, methods, and public consequences of these promotion moguls in "The Merchants of cool" survey made by Barak Goodman and Rachel Dretzin, the programs talks with all the top marketers, press professionals and cultural/media experts, and examines the union connection between the press and contemporary young people, because in a way each looks to the other for its ide ntification. Teenagers are the most sought after customers in the market. In a year, The United Sate's young people invested about 100 billion dollars, while influencing their parents’ to invest another 50 billion dollars. But it is not that easy as it

Good Man Is Hard To Find By Flannery O'Connor Research Paper

Good Man Is Hard To Find By Flannery O'Connor - Research Paper Example O’Connor drew experiences for her work from growing up as a Catholic in the South and this explains why she featured religious themes by having priest characters in her work. She had her first publication while at the University of Iowa undertaking her master’s degree. Afterwards, she went on to spend time at a Sarasota Springs, Yaddo that is acclaimed as a retreat for New York artists. Her most recognized work was A Good Man is Hard to Find and other stories published in 1955 and in 1965 Everything that Rises must Converge. She received various awards, most prominent the O Henry Award in 1957 and posthumously, in 1972 the National Book Award. Introduction Cited as one of the best examples of Southern Gothic literature, A Good Man is Hard to Find is set around a family of six- a grandmother, Bailey, his wife, baby and two children as well as a character known as The Misfit. These are the main characters of the story that is centered on the family going on vacation to ea st Tennessee as suggested by the grandmother, instead of Florida which was Bailey’s original idea. ... The family ignores Bailey’s mother referred to simply as The Grandmother and heads off to Florida from their home in Georgia the following day. In the morning the family sets off with The Grandmother being seen to have gained enthusiasm for the trip, she secretly stows away her cat in a basket and wears a dress and a hat with flowers stating that this would ensure that if they had an accident people would be able to recognize her as a lady (O’Connor 3b). This paper seeks to explore a theme of grace versus contradictory Christian beliefs following the beliefs held by The Grandmother and The Misfit. The contradictory Christian belief is a general mistrust of others that The Grandmother mentions whereas The Misfit is seen to live a life of remorselessness yet he wonders about Jesus. The story is generally a dark comical tale where its comical feature is mainly brought out by the character of The Grandmother. While in the car headed towards Florida, The Grandmother tells th e children various stories one such being about one of her suitors a man by the name Edgar Atkins Teagarden who brought her a watermelon each week carved with his initials- E.A.T but one time a black kid ate the watermelon because he read the watermelons as eat (O’Connor 5b). The family then proceeds to stop by a restaurant known as Tower owned by a man named Red Sammy Butts, here O’Connor highlights the theme of mistrust through Red Sammy who states that he had sold gas to some men promising that they would return to pay him but they did not. He tells this story to The Grandmother who commends him for being kind and calls him a good man. Red Sammy’s wife comes into the conversation stating that she also does not trust anyone, her husband included. Red Sammy maintains

Sports equipment Essay Example for Free

Sports equipment Essay In this paper I argue that the globalisation of sport by international sports corporations, the media and sporting celebrities have through advertising altered the sporting landscape by imparting predefined and specific cultural and social meanings to the sports consumer. Abstract: Highly successful professional sports teams attract heavyweight corporate sponsorship deals and wide ranging media coverage that further broadens their supporter base. The subsequent globalisation of sporting clubs allows sports marketers to target sports consumers through media advertising to convey commercial messages and specific cultural meanings. Particular attention is focused on Nike and Manchester United and the precise use of sports celebrities to promote and endorse sporting goods/apparel. The transfer of meaning from the constituted world and sports celebrity to consumer goods and then to the individual consumer is analysed and discussed. Moreover, the social importance and cultural identities given to the consumer by the iconic celebrity sports star constitutes an attractive culture the sports consumer wants to be in possession of. This paper further explores and discusses the role of corporations and their association with advertising in a commercial-cultural nexus and how they are able to sell a way of life to the sports fan. Additionally, the advertising techniques used by corporations to create iconic sports stars and global brands are discussed as to how this effects the consumer and the traditional sporting landscape. Essay: In a culture preoccupied world, people from all walks of life are obsessed with the celebrity. In particular, the celebrity sportsman and sportswoman are amongst the highest profile individuals. Collectively, we are captivated by sport stars’ lifestyles, love lives, earning power and skill. It is from these characteristics that people want to have some form of connection with the sporting celebrity. The globalisation of sport by international sports corporations, advertising corporations, the media and sporting celebrities have created an environment for sports advertising to  flourish as an industry that is intent to monopolise the market with sporting goods and apparel. The direct relationship between the way sports organisations market their goods and how people consume goods is often considered by many commentators to be symbolic sports branding that shapes the desires and actions of consumers. Holt contends that for advertising to work properly a ‘symbiotic relationship’ is essential between the ‘market prerogatives’ and the ‘cultural frameworks’ that consumers acquaint, understand and interact with market offerings (2002, p. 71). With the main focus of globalisation and increased industry profit, sports corporations seek to become ‘cultural engineers’ to organise how people think and feel through celebrity endorsed consumer sports goods (Holt 2002, p. 71). In this paper I argue that all-powerful sports corporations such as Nike and Manchester United use endorsements by sports celebrities with sophisticated advertising techniques. Their objective is to seduce and manipulate consumers into participating in the accumulation of commodities that oversees the indoctrination of culture, values and social identity. Whats more, I will further contend that through the globalisation of sport and the mass production of sports merchandise, sport corporations develop specific meanings and a set of techniques that rationalises consumer culture as a commodity. Also, I assert that sports advertising agencies exploit sports stars and their ‘aura of authenticity’ so that they themselves and their products become cultural icons. The resultant increased role for the sports star into advertising moves the sporting field boundaries that effectively alters the sporting landscape. I further contend that the imbued cultural meaning from sports corporations to the sports consumer by way of celebrity endorsements leads to new variants of sport being played. Nike’s three-a-side soccer competition is used as evidence to support my claim that sports corporations combined with celebrity advertising effectively alters the way some sports are played. Therefore, modifying the cultural sporting landscape. In the end, the rapidly increasing entity of sports globalisation relies on the sports celebrity to sell a way of life to sports fan/consumer via a commercial-cultural nexus. This not only transfers organisational meaning and culture to the consumer but also creates immense wealth for sports corporations, advertising agencies and the sports star. With the realisation of the power associated with television as an advertising medium, it quickly went beyond radio, newspaper and cinema to be the most influential medium of mass communication. The television has provided a round-table for the sporting consumer to develop intimate, visually informed relationships with sporting celebrities (Andrews Jackson, 2001). Considering Andrews Jackson’s common but insightful cliche, ‘the medium is the message’, the television has come to the fore front of advertising with identifiable sports celebrities encouraging the audience (sports consumer) to develop a ‘faux intimacy’ (2001, p. 3). Consequently, advertising on television and in most media forums has become celebrity saturated (Andrews Jackson, 2001). The fostering of sports celebrities as maintained by Andrews Jackson has made it possible for sports corporations to link the culture of the celebrity with consumer capitalism to take advantage of the dual roles occupied by celebrities as both products (commodities) and processes (celebrity endorsement) (2001, p. 4). In doing this, advertising agencies and sports corporations are able to exploit sports consumers. Andrews Jackson (2001) agree with McCracken (1989, 1986) to assert that the optimum goal of advertising agencies and sports corporations is to ensure that celebrities pass on and orchestrate the various facets of a predefined sports culture to foster a ‘highly visible celebrity identity’ that the consumer can recognise and identify with. In a sense, these sports agencies and corporations have carefully coordinated plans of cultural procedures. The growing media technology such as satellite television and the internet has further accelerated the globalisation of sport and with it the growth and expansion of sports corporations. The ever expanding sports corporations are desperate to associate their brands and products with the unique ‘aura of authenticity’ that is found within the celebrity sports star, so that their products are endowed and visualised as cultural icons. Today, global sports events are indelibly associated with wide media coverage that sees the iconic sports celebrity be portrayed as role models and in high regard (Smart, 2007). Importantly, Smart points out the desires and aspirations of consumers to be similar if not the same as their sporting celebrity icons and also claims that global sport is now increasing important to the promotion of commodity consumption (2007, p. 130). As shown, the contemporary landscape of advertising plays an important role in cultural practices and the process of globalisation of sport. As a result, contemporary social life is determined by advertising moreover, it is defined by it (Jackson Andrews, 2004). Additionally, Jackson Andrews (2004) assert that advertising is a key process that connects meaning and language to culture, thereby constituting social identities in specific contexts (2004, p. 7). The significance of celebrity endorsers can be found in their salaries. Jackson Andrews (2004) highlight that sports stars earn more from endorsements that they do from their sporting profession. Studies have documented and as pointed out by Andrews Jackson (2001), endorsing sports celebrities were present in 11 percent of television advertisements during 1995 that received more than US$1 billion dollars. Throughout the second half of the twentieth century the uncontrollable clandestine relationship between television and sport grew to irresistibly influence the meaning and understanding of sport culture that left the end product of sport being media-driven by celebrities for entertainment (Andrews Jackson 2001, p. 7). Today, sports are constructed, mediated, advertised and seen as contests between identifiable and recognisable individuals or teams of individuals (Andrews Jackson, 2001). Andrews Jackson maintain that sports fans that watch and experience sport develop an intimate attachment with these sporting individuals (2001, p. 7). Sports corporations and advertising agencies intentionally take advantage of this developed intimacy to transform sporting events and the sports celebrity into stories with characters consisting of heroes and villains (Andrews Jackson, 2001). Moreover, Andrews Jackson recognise that the constructed personalities of the heroes and villains are integral to sports advertising that create a purposeful contemporary sporting culture (2001, p.7). The sports celebrity occupies and possesses many complex roles such as elite athletes, entertainers, marketable commodities and role models within the global cultural economy (Andrews Jackson 2001, p. 9). In addition, sport has become a highly commercialised and a capitalist culture. The sporting celebrity as described by Andrews Jackson is a commodity of commercial culture that is forcibly imbued with large corporate values and culture thattries to initiate and intensify sports consumers desires, identification and cultural awareness/development (2001, p. 9). As such, the sporting celebrity has become highly ‘systematized’ with expanded institutional boundaries that effectively increases their sporting fields that allows them to operate as ‘cultural and economic agents’ (Andrews Jackson 2001, p. 7). Accordingly, altering the sports field, equates to altering the sporting landscape through advertising and endorsement of products by celebrities. In understanding the importance of celebrities in the midst of sports globalisation, Andrews Jackson assert that celebrities are significant public entities who are responsible for the formation of meaning and ideologies that offer contextually grounded maps for the sports consumer as they endeavour to gain their individualism and identity (2001, p. 1). What’s more, Andrews Jackson note Marshall’s 1997 insightful understanding of the celebrity to be a descriptor incorporating various forms of public individuality including, hero, leader, famous and star from which the celebrity exercises within popular culture (2001, p. 2). Whats more, the dynamism of the complex celebrity indicates that individual celebrities can and frequently do move back and forth between these individual states making them all the more marketable to endorse sporting goods (2001, p. 2). Accordingly, the role of the media to promote sports stars to the status of celebrity is crucial for sports corporations when deciding on particular celebrities to convey their cultural message to the consumer (Andrews Jackson, 2001). In looking at and analysing Michael Jordan as an athlete and a sports celebrity, his greatness is not only confined to the wooden confines of the basketball court. Considered by McDonald Andrews (2001) as the first truly marketable sport celebrity, Jordan has amassed unimaginable marketing conquests. Jordan’s endorsement of Nike sport shoes and apparel have seen him earn unmatchable capital accumulation, US$45 million in 1998 (more money than he received for playing basketball) (McDonald Andrews, 2001). McDonald Andrews further highlight that Nike made in excess in of US$3 billion from sales on the back of Jordan while Gatorade more than doubled its revenue in 1991 to make an impressive US$1. 5 billion (McDonald Andrews, 2001). It can be noted from these statistics that contemporary cultures are constructed by sporting corporations and advertising agencies that allow the personalities, lifestyles and sporting cultures of sports celebrities to encourage sports consumers to ‘be like mike’. Consequently, McDonald Andrews point out that Gatorade increased its market domination of the nutritional sports drink to an 80 percent share (2001, p. 1). As can be seen, sports celebrities have referent power that enables them to influence and develop sporting cultures in consumers. Advertising agencies and sports corporations view this as a valuable advantage to increase the sports cultural economy (McDonald Andrews, 2001). Pointed out by McDonald Andrews, Bob Dorfman from the advertising agency Foote passed comments to suggest that ‘Jordan is such a superhuman talent that everybody aspires to his level of performance†¦Everybody wants to be that good and have that much success’ (2001, p. p24). With Jordan’s amazing skills and talent the Jordan name produced an amazing amount of ‘Jordan Wannabes’ all wearing Jordan branded shoes and apparel (McDonald Andrews 2001, p.24). These ‘Jordan Wannabes’ could be seen playing street basketball trying to ‘be like Mike’ and slam dunk the basketball. This form of street basketball differed in rules and in the way it was played from the original indoor game. Essentially, the street rules basketball transformed the sporting landscape. Consequently, sports consumers with altered and newly developed cultures and values are playing the sport differently on different sporting fields with newly acquired sports apparel to effectively change the sporting landscape. The transference of values from Nike to Jordan to the sports consumer not only imbues an altered culture, but it also allows the sports consumer to create their own individual identity (McCracken, 1989). As such, the consumer is viewed to adopt the values and culture of the sports celebrity to be more in line with Jordan’s own and that of Nike (McDonald Andrews, 2001). Smart (2005) maintains that sport stars are very visible to the public and potential consumers because of their on field skills and the associated media coverage for publicly demonstrating such a high level of talent. These sport stars are subsequently in the sights of advertising agencies and sporting corporations to endorse sporting goods and apparel (Smart, 2005). As a result, the so called sporting star is transformed into a sporting celebrity that at times may or may not be directly linked with their team or their sport. For example, the commercials of Michael Jordan endorsing the ‘Air Jordan’ shoe by jumping to the basket to the sound of jet engines, ‘constituted the beginning of his cultural ascent to iconic status’ (Smart 2005, p. 113). Although the advertisement made no mention of the ‘Air Jordan’ shoes, the image and the subsequent culture of Jordan in the air combined with his cultural on court athleticism, was enough to persuade and influence consumers to make the ‘Air Jordan’ line of shoes the all time best seeling (Smart 2005, p. 113). The globalisation of sport has always been associated with advertising and as highlighted by Jackson et al. (2004), advertising has been defined in many ways due the ever changing nature of advertising. However, Jackson et al.state that advertising has at all times been strategic within the culture and commodification of sports advertising (2004, p. 1). More to the point Jackson et al. (2004) claim that cultural commodities shape one’s experience and identities which parallels Smart’s (2005) claim that sports celebrities are able to influence and persuade consumers. Additionally, Jackson et al. (2004) argues that advertising is at the forefront of the global economy and post-modern promotional culture. Taking this into account, advertising plays a key role in consumer culture and within the culture of representation and identity formation (Jackson et al. 2004, p.2). Moreover, I put forward that advertising has altered the sporting landscape with predefined cultural meanings by way of celebrity endorsements. The eventual transference of cultural meaning from the advertising agency, endorsed by the sports celebrity and passed on to the consumer not only creates individualised identities and cultural meaning for consumers, but also changes the way sports consumers play sport. As highlighted by Ross, in 2002 Nike promoted a ‘three-a-side sudden-death’ soccer tournament ‘in a cage inside an abandoned tanker’ that highlighted the games elite branded player’s skills, talents and marketability (2004a, p.68). Nike exploited the games stars and consumers by focusing on the individual feats of the elite individual stars rather than on a team focus (Ross, 2004a). Additionally, Nike put into full swing three-a-side tournaments all over the world for teenagers. The immense popularity for this variant of the game altered the way the game was played, where the game was played and therefore changed the cultural sporting landscape. There was no mention of the clothing or footwear worn by the sports celebrities depicted in the commercials rather, Nike concentrated on the three-a-side game and its celebrities to transmit and instil Nike’s corporate cultural meanings on the sports fan and potential consumer to purchase Nike merchandise and construct an individual identity. During the globalisation of sport growth years of the early 1990’s, Manchester United in an effort to increase revenue of more than just gate receipts, tried to convert fans into customers thorough the selling of sports merchandise. The end result for Manchester United saw an increase of fans to more than 25 nations, television deals in 135, its own fashion label and three mega stores (Ross 2004b, p, 88). Consequently, the outcome of the globalisation of Manchester United saw it grow from a soccer club to a global brand. Evidence of being such a global brand is in 1992 when Manchester United and Nike decided to release new playing strips that were continually replaced almost every year. Although, the Nike ‘swoosh’ at this stage was indelibly associated with child labour, it did not stop the fans and consumers buying Manchester United sports appeal (Ross, 2004b). Nike and Manchester United through specific advertising with sports celebrities were able impart their morally and aesthetic pleasing culture onto the sports consumer combined with that of the sport celebrities own values and culture. Ross quite rightly points out that there was much public disgust and rage towards Nike for the use of child labour, however, he further claims that because of the silence and possibly even ignorance of the endorsing sports celebrity, Nike and other sports corporations were able to keep the entire celebrity/branding/sweatshop system of the sports goods industry from unravelling (2004b, p. 93). Fundamentally, it is the values and contemporary culture passed on by celebrities that are exploited by sports corporations such as Nike and Adidas that are transmitted and passed onto the consumer (Ross, 2004b). These imposed values and cultures that the sports consumer takes on allows for individual identities to be seen and heard along with their new culture. Smart formulates the globalisation of sport with consumer culture to suggest that ‘the development of modern sport is bound up with processes of economic and cultural transformation associated with the global diffusion of capitalist forms of consumption’ (2007, p.113). Similarly, the chairman of Nike parallels Smart’s assertions by stating that ‘sport was at the hart of contemporary culture and increasingly defined the culture of the world’ (Smart 2007, p. 114). It is not without reason to put forward that professional sport, the media and corporate sponsorship are all linked together to forge massive profit on the backs of sports celebrities and their endorsement of merchandise. More accurately, Smart refers to this as the ‘golden triangle’ that results with sport being directly coupled with advertising and celebrity endorsements (2007, p.114). Such a link between the sports celebrity, advertising and sport itself highlights the importance of globalisation of sport plays in the economy of the consumer, sports corporations, advertising agencies and the various forms of the media. To be more precise, the globalisation of sport is closely linked with the ‘economic interests and the promotion of consumer culture’ (Smart 2007, p. 114). Sport poses a popular culture appeal and a sense of realism that sporting corporations aim to exploit to increase consumer capital accumulation. The global brands of sports clubs and celebrities combined with global marketing and the promotion of sports merchandise with ‘iconic celebrity sporting figures’ only further contributes to the growth of the supporter and consumer cultures (Smart 2007, p. 114). One of the main purposes for making certain sports and sports organisations global is to make and increase profits. The increased level in spectators and consumers attracts media and advertising interest that further increases the demand for sports equipment and specialised sports clothing that is unashamedly endorsed by sporting celebrities. The large economic growth experienced by sporting corporations innately constructs cultural global sports brands that the fanatical sports fan can identify with and desires (Smart, 2007). For example, Nike’s ‘Air Jordan’ line of shoes endorsed by Jordan himself transformed Nike’s profile, basketball itself and the nature of sports representation that consequently altered the culture of the consumer and the sporting landscape (Smart 2007; McCracken 1989). Smart (2007) points out that sports corporations predicted and understood the effects of globalising sport and the endorsement by sporting celebrities would only increase their revenue. Therefore, is easy to make the assumption that this understanding can be equated to McCracken’s (1986, 1989) theories that symbolic properties and cultural meanings possessed by the celebrity endorser and those of the constituted world are transferred to the consumer goods and then passed onto the consumer. This results in new identities for consumers as well as new or modified cultures. Potentially, the newly formed cultures can change the sporting landscape and place by way of altering the attire worn by participants and also by changing the way the game is played. For instance, backyard or even beach cricket is not played on the traditional field nor do the participants wear traditional attire for cricket. It can be said that these participants are influenced by sporting corporations to buy specialised sporting equipment (plastic bats and stumps) and clothing (celebrity endorsed clothing) that is clearly an action of acculturation brought on by sporting corporations and advertising agencies. Rather than one singular cultural identity constructed from the globalisation of sport there are many and varied cultures. Similarly noted by Mitchell, the cultural sporting landscape becomes quite complex with the introduction of different cultures (2000, p. 28). Moreover, Mitchell adds that the ‘morphology of landscape’ constantly creates and recreates the places and landscapes where people play sport (2000, p. 28). This is echoed through the culture of consumer capitalism and the accumulation of sporting goods and apparel. Hence, the modified clothes and sporting equipment endorsed by the culturally endowed sporting celebrity permits the transfer of cultural meaning and symbolic properties to the consumer (McCracken, 1989). Bertilsson (2007) has the same opinion that sporting celebrities fashion culture and meaning to the consumer to emphasises the value and meaning channelled into brands (2007, p. 2). Pettigrew puts forward that, sport by its physical nature is a form of consumption that is able to provide ‘insight into the role of consumption in human social life’ such as sports advertising and the accumulation of sports consumer goods (2001, p. 1). What’s more, Pettigrew (2001) contests that the consumption of sport including sports advertising and consumer accumulation of sporting merchandise attributes to individual lifestyles and social networks. Moreover, the globalisation and ‘marketisation’ of sport has made sport extremely commercialised that places the sports consumer and fan at a disadvantage because of the over exposure of celebrity sporting endorsements that effectively mould and shape ones social life and culture (Pettigrew 2001, p. 2). Many commentators including Pettigrew (2001) consider sport to be vital to culture and as such, sport has been directly associated with the development of self-identity due to the active lifestyles of people following and participating in sport. For that reason, the promotion of sports merchandise by sports celebrities are able to create social interactions (aided by culturally effective advertising themes), with the sports consumer (Pettigrew, 2001). Such employment of sporting themes and sporting celebrities in advertisements facilitates social interaction that portrays an appropriate context for product consumption that allows for self awareness and identity development to take place for the sports consumer. Importantly, advertising agencies identify the potential social interactions and use sporting celebrities to convey precise emotions, values and culture that represent the needs and desires of sports consumers. For example, the Nike brand has become so trusted, consumers are willing to pay top money for what they believe and determine to be superior quality, style and reliability (East, 1998). Nike through its ‘Just Do It’ advertisements with their many celebrity endorsers was able to influence vast amounts of sporting and non-sporting consumers to purchase their footwear. East points out that 80 percent of the running shoes sold in the US were in fact never used for the intended sporting activities that they were designed to do, thus effectively changing the sporting landscape and sporting culture (1998, p. 2). The iconic status Nike was able to develop for itself tended to focus not on the products it was advertising but rather on the celebrity wearing the product (East, 1998). Through its celebrities, Nike was able to articulate to its consumers that Nike products were cool (East, p. 2). East (1998) suggests that the success of Nike’s campaign is attributable to portraying a culture of quality. Moreover, East states that Nike was able to reassure its customers on quality and perfection by using the following sport stars: Bo Jackson, John McEnroe and Michael Jordan (2001, p. 2). For instance, East suggests that celebrity endorsements appeal to consumers sense of belonging and ‘hipnes’ that led to the prophecy ‘if you want to be hip, wear Nike; if you are hip, you are probably wearing Nike’ (East 1998, p. 2). Nike’s sporting celebrities were able to impart desirability into owing Nike shoes that not only changed the sporting landscape but it also developed new cultures based on sports corporations and advertising agencies values. Advertising plays an integrating role in cultural practices and the process of globalisation (Jackson et al. , 2004). Advertisements of sport generally contain some form of sports setting, imagery and celebrities to promote sports clothing, sports video games and sports equipment that contributes to the development of the globalised culture of commodification and consumption (Hilliard, 2005). In addition, Hilliard (2005) asserts that sports’ advertising encompasses economy, politics and the media. Furthermore, he notes that sports corporations by way of their association with sport sell ‘a way of life based on consumption’ by means of sports celebrity endorsements (2005, p. 4). The use of sports imagery is essential for sports advertising to target specific product categories such as clothing lines and video games. Advertising agencies generally use specific techniques to persuade the intended meaning of sport to ‘rub off’ on their merchandise: Firstly, celebrity athletes are presented in ‘non-threatening’ relationships so as to connect with the intended audience; Secondly, advertisers represent ‘sport as a site for hedonistic consumption’; Thirdly, advertisers continually make reference to sports cliches and slogans that are generally disseminated broadly within the national or territorial culture; and lastly, sporting corporations sponsor sport so as to receive the ‘official sponsor’ tag that appears beside the actual sport logo (Hilliard 2005, p.33). Additionally, the recognition and star appeal of the virtual super-human athletic feats of sports celebrities are captured and transposed into the form of video and arcade games. As suggested by Hilliard, the advertising of sports video games may feed into the culture of sports fans of not participating in sport and thus, altering and transforming the sporting field/landscape from outdoors to the lounge room and subsequent TV (Hilliard, 2005). In conclusion, the globalisation of sport occupies an important part in the economy for the consumer, sports corporations, advertising agencies and the media. The ‘golden triangle’ as described by Smart (2007) illustrates the tactics sports corporations and advertising agencies use to exploit the consumer through intelligent marketing strategies and celebrity endorsements. The resultant symbolic sports branding not only shapes the desires and actions of the sports consumer but also transforms consumer culture and the sporting landscape. Furthermore, the globalisation of sport has seen it loose its playful character while its traditional playing field has been extended by the celebrity sports star to be a global media spectacle with a sizeable financial economy. Advertising as stated by McCracken, is the ‘conduit through which meaning constantly pours from the culturally constituted world to consumer goods’ that allows sports celebrities to become idolised and seen as role models (1989, p. 6). It is from these attributes that sport celebrities and advertising agencies are able promote sports merchandise using the sporting celebrity’s lifestyle and sporting culture to influence and develop sporting cultures in consumers. What’s more, the ‘golden triangle’ has altered the sporting landscape with predefined cultural meanings on the back of celebrity endorsements. The advertising technique of not mentioning the actual product but rather concentrating on the sports star and the actions of the sports star indelibly creates sporting icons and cultural meaning for the sports fan/consumer. Such exploitation by sports corporations allows them to focus on changing popular sports in both rules and the playing field so that the sports consumer will be subdued and manipulated into the capitalist consumption of sports goods that governs the indoctrination of culture, values and social identity. Moreover, the imbued culture and status of wearing and being seen in a particular sports brand combined with the endorsement by celebrities creates a level of trust for consumers. It is this built up trust that consumers are willing to pay top dollar for what they believe is superior quality and reliability, although, in some instances child labour may have been used. The ‘aura of authenticity’ of sports stars helps sporting corporations to achieve significant profit margins and significant wealth for themselves that further contributes to the globalised culture of commodification and consumption of sport. The immense wealth created by the globalisation of sport for sports corporations, advertising agencies and the sports star has seen sport become a highly capitalist culture. Noting this, sport and sports advertising is vital to the development of consumer identity, lifestyles and social acceptance from the accumulation of sports merchandise and also participating in sport. The unambiguous celebrity advertising techniques allow sports corporations such as Nike and Manchester United to create and sell a way of life based on consumer consumption to generate meaning, culture and identity for the consumer that can potentially change the sporting landscape at the same time. Bibliography: Andrews, DL Jackson, SJ 2001, ‘Sport Stars: The Cultural Politics of Sporting Celebrity’, in Andrews, DL Jackson, SJ (ed. ), Introduction: sport celebrities, public culture, and private experience, Routledge, London, pp. 1-19. Bertilsson, J 2007, The Enculturation of Young Consumers, Proceedings of the Nordic Consumer Policy Research Conference 2007, viewed 13 May 2008, . East, S 1998.

User Behavior at Pinnacle Peak Essay Example for Free

User Behavior at Pinnacle Peak Essay Pinnacle Peak Hiking Area is a multipurpose, exercise trail used for both hiking and equestrians. It is a 1. 75 mile one-way trail in Rio Verde, Arizona with breathtaking views of the Sonoran Desert from every direction. Because the trail is not a loop, there is a lot of traffic on the trail, especially during the fall and winter seasons and on weekends. Families specifically enjoy this trail because there is no way for their children to get lost; there is one way in and one way out, no confusing side trails for anyone to take. There are a few areas where people are tempted to cut corners when there is a lot of traffic on the trail. This is quite dangerous as the entire trail is up a mountain and someone could very easily slip and fall. To help prevent people from cutting corners, the management has strategically laid rocks and logs along certain corners so it is a lot harder for people to step outside these boundaries. Parking for Pinnacle Peak is a disaster. There is very little parking in the designated parking lot, and so people have to park on the street and walk a fairly far distance before they even reach the trailhead. Like the trail, there is only one way in and one way out; there is no going around the busy street full of cars. On weekends when the trail is extremely busy, the parking situation is chaotic. People are out of breath walking uphill before they even reach the trailhead. At the trail head there is a large shaded area, decorated to match its desert surroundings, for people to stretch, rest, drink water, and have snacks both before and after their hikes. I found this extremely inviting and welcoming to users of all ages and hiking abilities. However, the trail itself is quite uninviting. The trail is unsuitable for both hikers and equestrians to be using at the same time. It is very rare that you will see horses on the trail; even without the horses, the trail is not nearly wide enough for the amount of hikers it sees each day. Several people would rather run than walk Pinnacle Peak, and some like to enjoy their time in nature while slowly strolling the trail. As mentioned before, families love this hike, and enjoy brining their children out to enjoy it with them. Unfortunately, with the amount of people Pinnacle Peak attracts, there are often times when people will have to either step aside, or stop and wait for other hikers/runners to pass by. The waiting is annoying and inconvenient, especially for those fully dedicated to their workout, and needing to complete their hike without a single stop. Pam Carothers (2001) states in the article â€Å"Social Values Versus Interpersonal Conflict among Hikers and Mountain Bikers† that recreation conflict is a major issue, whether it is on a hiking trail or on a lake. Interpersonal conflict between hikers and mountain bikers may be related to speed, lack of courtesy, crowding, or safety concerns. Safety issues, for example, have been linked to trail design (blind corners) and the behaviors of some mountain bikers who ride too fast for existing conditions† (page 48). The same idea may apply to runners versus hikers, and those who are on the trail to exercise, versus those on the trail to en joy the scenery. The only possibility to helping with the â€Å"waiting† situation would be a wider trail, however that process would be very long and tedious, as well as expensive. Management has provided two rest areas throughout the trail in which people can step aside, let people pass, grab a drink of water, and enjoy the scenery, all while staying out of other hikers ways. A few more rest stops/pull out areas could help out with the congestion and waiting, as well as people cutting corners and possibly injuring them selves. Before you reach the trailhead, there is an information center with brochures, safety packets, and attentive volunteers wanting to answer any questions you may have about the trail, scenery or surrounding wildlife. John Loleit, Recreation Coordinator at Pinnacle Peak says, â€Å"Year round, you have a good chance of spotting wildlife, especially in the early morning and at dusk†. The information center also has bright, detailed pictures of harmful insects, animals, and plants to keep an eye out for on the trail. Next to the information center are bathrooms, very well kept all year long with accessible stalls and water fountains. Because the trail is technically used for equestrians, too, some sort of horse facilities would be appropriate. Water troughs, large areas to park trailers, and hitching posts would all be extremely helpful for those with horses. Maybe with these extra facilities, the trail would attract more equestrians. As mentioned earlier, this site is very popular to families. Children are always playing on the rocks and benches at the beginning of the trail and rest area. In most cases this would be dangerous and unacceptable, however Pinnacle Peak is very â€Å"kid friendly†, and everything is set up for the safety of the hikers. Several runners cut across the trail on busy days when there are packs of people crowding certain areas. Even with the logs and rocks blocking off the corners, it is difficult to avoid this situation. Large groups of hikers love to stop and take pictures together with the beautiful desert scenery in the background. And who could blame them? Pinnacle Peak does an amazing job in taking advantage of its many views. No matter where you are on the trail, you will have a breath taking view of either Four Peaks or Tom’s Thumb, and at the right time of day, the mixture of pinks and reds of the setting sun. I noticed right away that Pinnacle Peak’s trail is not â€Å"horse friendly†, even though it is supposed to cater to equestrian needs as well as pedestrians. The trail has several stairways made of logs and rocks, both very difficult for horses to climb. The trail, along with the lack of horse facilities, probably discourages many equestrians from attending Pinnacle Peak. Many horse owners live in the area around Pinnacle Peak; if they built a few facilities and fixed the trail to work with horses, they would be seeing a large increase of attendees. I also noticed that the trail was built in such a way that it works perfectly with the contours of the mountain. There are stretches of both smooth surfaces and uphill climbs, tight curves and long straightaways. They definitely used the area to the best of their ability when planning out how the trail would run. By completing this project I learnt the importance of planning ahead and taking into consideration how people interact with their environment. I think that when it comes time to plan an event, facility, or specific environment, researching other competitors is crucial, to see what works, what doesn’t work, and what you are going to do to be proactive against certain issues. I expect to use this information professionally to help plan ahead for any event or facility in my future. The more knowledge and little tips I build now, the more prepared I will be for my professional career.

A critical evaluation of CRM (Customer Relationship Management)

A critical evaluation of CRM (Customer Relationship Management) The era in which marketers have increasingly acknowledged the importance of customers retention has seen as the evolution of related models and strategies. Increasingly, customer retention has needed greater emphasis in the company strategies due to the environmental changes and globalization occurring in the markets. The area of relationship market is very important and is main issue at the time of tough competition in the market. Various factors like internet and advanced technology has give rise to the attention and awareness among the customers to access a far greater choice of services and products offer to them. The analysis of the strategy of Customer Relationship Management has become an indispensible part of the organisations in the market management. This area is of great importance in the management strategies as customer are the key factors for the organisations in any field and there is great importance related to the customers as they are the determinants of the success of an organisations and has to be managed good relationships with them in order to gain competitive advantages in the market. The existing market needs the managers with all the knowledge to deal the customers. For this purpose there are many researches are going to be on in the relation to this subject, by realising the important of this area in tem market the companies become aware to the facts that how crucial is the managing relationships with their customers. The person reason behind adopting the area of research for the dissertation is that in todays market customer are take as God and each and every area of marketing and management is based on the dealing, satisfaction and retention of the customers. Without customers there is no market and no management. So it is mandatory for everyone to have the in-depth knowledge about the management and dealing of customers. Without having the proper study of customer relationship within the market is tea without sugar. For the personal reason I have the greater interest in the dealing with the customers and in order to get the proper knowledge regarding the management of relationship with them it would be very helpful to understand the nature of customers and hoe it could be managed healthy relationships with them to make them happy and satisfied. 2.1 Aim The aim of this dissertation is to critically evaluate the strategies of Customer Relationship Management. It also seeks to explore the difference between the concepts of Relationship Marketing and the concept of Customer Relationship Marketing. 3. Preliminary Review of the Literature Introduction A compelling business case and success stories continue to attract business interest and investment in customer relationship management (CRM). The CRM software market is expected to increase from $7 billion in 2000 to $23 billion in 2005, even though conventional wisdom is that 30 to 50 present of CRM initiatives fall short of meeting company objectives, while another 20 present actually damage customer relationships (AMR Research 2002). A seemingly myriad of challenges, conditions and circumstances contribute to the ultimate success or failure of a CRM initiative. Before investing scarce resources in such a risky technology innovation, corporate leadership is calling for a means of decreasing the sphere of uncertainty surrounding CRM. The adoption phase (Rogers, 1995) of a technology based innovation such as CRM is where decision-making and planning activities are conducted to address whether, why, and how to implement the innovation (Markus Tanis, 2000:189). Occurring at project i nception, the associated problems or shortcomings of this phase are multiplicative, and can exert a toxic effect on the ensuing innovation process. Although decisions made during this phase are critical to the eventual success or failure of a CRM initiative, there is a paucity of research exploring these adoption issues (Markus Tanis 2000). 2. Business value, complementarity and alignment When considering a CRM initiative, executives ultimately want to know the impact on organizational performance that is, the likely business value of the initiative. This is typically measured via the return on investment (ROI) metric. However, determining the economic value of an innovation, especially one enabled by technology, has posed major difficulties to researchers and practitioners for several decades. Recent literature on business value suggests complementarity as a key determinant of organizational performance (see Barua and Mukhopadhyay 2000 for a summary). Two activities or factors are complementary if the benefits of doing more of one increase by doing more of the other (Milgrom and Roberts, 1990). Organizational alignment is concerned with the level of agreement between complementary constituent parts (e.g. people, processes, activities). Alignment research typically falls into either of two basic dimensions: intellectual or social (Reich and Benbasat, 2000). The intellectual dimension, also known in the literature as strategic alignment, centers on the alignment of organizational strategy, structures and planning processes Here, strategy is the focal point such that positive alignment can be achieved when organizational structures and processes support strategy. In contrast, the social dimension concerns the alignment of organizational culture, stakeholder interactions and knowledge of one anothers work domain. In this context, culture is at the nucleus where positive alignment occurs when stakeholders are knowledgeable about each others domain areas such that cooperative interaction (as opposed to conflictive) occurs within the bounds of the organizations norms and values. O ther related research underscores the importance of alignment between the intellectual and social dimensions. For example, using general systems theory and chaos theory as the foundation, Semler, 1997) presents a theory of systematic organizational alignment where strategy, structure and culture are complementary. A harmonious agreement of these aspects breeds an internal environment supportive of the organizations strategy, by eliminating internal barriers to cooperation and performance. The theory outlines six aspects of alignment (process, reward system, values, norms, performance and environment) that, if in agreement, should result in positive organizational performance. As organizational performance is guided by strategy (Pearce and Robinson 1994), and given that a firms leaders develop strategy, it is the leaders and the roles and processes they prescribe that largely drive alignment. 3.1 Intellectual dimension 3.1.1 Strategy. A highly competitive global marketplace places pressure on firms to reduce costs, while simultaneously differentiating themselves through improvements in customer service to gain revenues. The underlying premise of CRM is: If a firm improves upon how it manages relationships with its customers, the result will be evidenced as an increase in firm productivity and customer satisfaction, leading to better financial performance. However, firms must avoid viewing CRM as the solution to competitive pressures. CRM is much more involved a CRM initiative should be conceived of as a corporate strategy. The customer-related capabilities of a firm are at the heart of assumptions regarding customer satisfaction, productivity, and the firms financial performance. According to marketing theory, to be successful an organization must aim all of its efforts at satisfying its customers, at a profit that is, managing customer needs profitably. This means that organizations must create, deliver, and communicate customer value more effectively than their competitors. Organizations that succeed at such are described using terms such as market driven, customer-centric, customer-focused, or customer oriented. Day (1999:5) suggests that such market-driven organizations are marked by a superior ability to understand, attract and keep valuable customers, and he identifies three specific components of market orientation: (1) an externally oriented organizational culture with a focus on added value; (2) distinctive capabilities in market sensing, relationship building, and strategic thinking; and (3) a configuration that enables the entire organization to anticipate and respond to changing customer and market conditions (pp. 6-7). Kohli and Jaworski (1990) provide further specification, defining market orientation as the organization-wide generation of market intelligence, dissemination of the intelligence across departments, and responsiveness to it. Concerning IT innovations, Kwon and Zmud (1983) find that top management support is a key, recurring success factor. Management support can be defined as the widespread sponsorship of an innovation. Successful implementation of an innovation has been found to occur when top management exhibi ts commitment to change (in our context, the CRM initiative) as well as commitment to the (CRM) implementation effort. Support is evidenced through commitment of resources such as time and money for education and training of employees, assignment of key employees throughout the innovation process, and money to purchase the technology and support the multiyear implementation effort. Kwon and Zmud state that successful IT implementation is more likely to occur when sufficient organizational resources are initially directed toward motivating the implementation effort and then to sustaining it. The literature also consistently points to the importance of a champion of the innovation effort. To qualify as a champion, an employee must be a upper level, highly respected individual who actively supports and promotes the innovation, providing information, material resources, and political support. As an aid to success, it is important that the same champion sees the innovation effort through to completion. In a recent field study, firms undertaking CRM projects with a dedicated high-level champion were twice as likely to report that their project was doing at least better than expected (Yu 001). Leadership styles are a key factor when embracing a new initiative such as CRM. Nguyen-Huy (2001) identified four change management leadership styles, including: commanding; engineering; teaching; socializing; or hybrid. No one type is inherently superior to another. Much depends on the styles that have brought success in the organizations past. Also, successful change leaders have utilized one style during an initial stage, and changed to a different style in a later stage. For example, a commanding style may be important at the outset of a project, to communicate that top management is serious and committed to the change, whereas a more collaborative style may be successfully used during implementation. In the context of CRM, little research has been done to examine the change management leadership styles utilized, or to analyse under what conditions a particular change management leadership style is likely to be effective. 3.1.2 Structure. The innovation literature suggests that a firm with a flat, decentralized structure, as opposed to a centralized hierarchical structure, is most likely to support the development of innovative ideas. However, with regard to implementing the innovation, a centralized structure has been shown to be most effective. In terms of an IT innovation, structural factors pertain to the compatibility of the system with the organizational design (e.g., centralization, decentralization, organic), the authority hierarchy, reporting relationships and the like. ERP and CRM efforts revolve around business processes. Effective CRM must integrate and support the business processes that create customer experiences. These business processes span the organization, including the customer-facing business processes of marketing, sales, and customer service. However, back-office business processes such as accounting, purchasing, production, and logistics are also involved. The significance of this logical integration of customer related knowledge cannot be under-estimated. It poses a major challenge to organizational readiness. 4. Research Questions RQ1. What are the critical issues that have to be discussed in the customer relationship management initiatives? RQ2. What problems have to be faced during the adoption of CRM initiatives? RQ3. What is the scope of CRM for different type of organisations? RQ4. Is Customer Relation Management is taken as the appropriate for all kind of organisations? 4.1 Research Objectives As the emerging discipline the CRM needs great deal of assistance in the theoretical area. The area of customer relationship management is very important for the To identify the main issues of Customer Relationship Management To critically analyse the literature of the CRM To examine the facets of the customer welfare and to retain them for long term To explore how CRM succeed and fail. To examine the CRM strategy for the Tesco Plc To draw conclusion and suggest some recommendations for the company Word Guide 200 5. Research Plan / Methodology Research methodology is mainly split into three parts i.e. research perspective, research design and collection of data. These three phases of methodology collectively formed the clear description about the importance and need of the research methods. Research Perspective From the view point of Saunders et al (2003) for the research to be conducted there must be an appropriate choice of research perspective. This dissertation is a case study approach which is most suitable for the topic of CRM in the industry. This help to examine the research topic in depth and provide the required information for the plotting of dissertation. For this there is good chance to know about the efficiency of the company regarding the implementation of the CRM strategy. The case study approach covers the areas like clarification of topic, data processing, collection of data and the conclusion for the research is presented. Following is given the research strategy chosen for the dissertation to be conducted. Research design for the research design there is a process given by Saunders (2003) known as the Research Onion. The following figure explains the whole design of the research. For this there are mainly two type of approaches named inductive approach and deductive approach. Inductive approach This approach follow the process in there is movement from the specific to general for the formulation of the theory of the research. This approach is widely open and exploratory for the research to be conducted at the first stage. On the other hand deductive approach is usually follow the process of general to specific and this is totally opposite to the inductive approach. In this approach theory is taken at the first step and then goes to the observations. This approach is taken as the narrow one as there is restriction and binding to the theory chosen. To conduct the research regarding the dissertation the author decided to go with the inductive approach because the inductive approach is flexible than that of the deductive one and there are more chances of exploration of the topic in the inductive approach. Data collection methods Data collection methods is taken as the very crucial part of the research to be conducted as the whole process and phenomenon of the research of dissertation is depend on the methods of data collection used for the purpose to collect relevant data so that there could be access to problem of the research. There are mainly two types of methods are available for the collection of data these methods are Secondary Data Collection Methods and Primary Data Collection Methods. Secondary data collection methods Secondary data is that data which is available and already exists. This data is always ready to use. This data usually collected for other purpose of research and is used by the some other sources as this is always free to access and easily available. The secondary data is usually available in forms of qualitative and quantitative both types of data. In qualitative data there is no numeric and diagrams and facts and figure. This data is totally based upon the theory part. This is mostly used for the formulation of literature review for the research. On the contrary there is another form of data i.e. Quantitative: this type of data is in the form of numeric and facts and figure. The annual reports of the companies and analysis in the form of numeric presentation is comes under this. Primary data collection methods Primary data collection methods are those methods in which the researcher itself collects the data in order to get the relevant data for the research to conduct. This type of data is mostly in the form of qualitative data. The various methods used to collect the primary data are interviews, surveys, questionnaires etc. For this dissertation there is use of both type of data i.e. secondary data collection and primary data collection. Both data collection methods are equally important and researcher cant go with alone one for the research. As there is need of in depth and critical analysis of the research problem and so for this there must be both type of data will be used in the dissertation. In following table there is brief outline for the various methods used in the collection of data with their advantages and challenges. Limitations of study The thing is that at this stage the topic of the research is not yet consider in detail. Still there are some limitations that are outlined here. At first the area in which the research is going to conduct is wide and it became hard to collect the relevant data for the research by the use of data collection methods. Secondly there is a huge collection of data regarding this topic and they are available in different software of database. At last it is not easy to get relevant and proper data from the side of interviewee regarding the research area, and sometime these interviews are biased. 6. Ethical Considerations As this topic of research is related to the customer relationship management the main ethical issue for this is to how to implement the suitable strategy for a company to run this process. For seeking the development of the research topic for the dissertation I will conduct the instructions provided to us by the college and will also follow the rules of the University accordingly that are provide to me in the available form. Also regarding the data collection for the research the main source of data collection for the dissertation is the available data i.e. secondary data for the company or organisation. There is no provision of data protection this protection will considered at the time of publishing of the data later on. As other reliable source for the collection of data for my research is interviews and questionnaires. For this, if there is needed the interview will be recorded after getting the permission the interviewee. For all the process there will be supervision of the supervisor which will provide during the dissertation to be conducted. There will be appropriate use of participation information during the plotting of the literature review and other parts of the research. 7 Planning and any special resources required Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10 Week 11 Introduction to aim objectives Literature review Research methods Data collection Data analysis Findings Conclusion Recommendations Setting and submission

Sex Addiction Essay -- Biology Essays Research Papers

Sex Addiction Addiction, a compulsive psychological need for a habit-forming substance according to an online dictionary (p). In this instance, the substance is sex or masturbation. A sex addict needs progressively more and more explicit pornographic material in order to become aroused. Their behavior becomes centered on different sexual experiences and the desire to attain them. The person cannot control their sexual appetites resulting in severe consequences for themselves and others. Sex addiction is a lifelong problem that needs to be contained in order to avoid continued complications. Shame, secretiveness, and abusiveness in a person accompany the addiction. Treatment is available in different forms; however, because this subject is relatively new a cure is not known. An important question is arising around this subject is whether or not sex addiction results from nature or nurture. Patrick Carnes, Ph.D., the first person to identify and treat this affliction, hypothesized sex addiction results from a person needing certain neuro-chemical changes (4). Everybody experiences certain neuro-chemical changes that make the physical act of sex feel pleasurable. A normal person produces this stimulus, attains the natural high, and is satisfied. An addict, however, uses this chemical to escape pain or seek relief from stress (4). This theory supports a nature argument because there is nothing a person can do about it. Their body creates an altered response to a completely normal act and fosters an uncontrollable need to experience sex. It is comparable to an alcoholic's reaction to alcohol (4). The sex addict needs this chemical to be released in order to desensitize themselves from their problems. This is not healthy, but i... ...ttp://serendip.brynmawr.edu/bb/neuro/neuro01/web2/www.sexualrecovery.com 4) Sexual Addiction Home Page , Home page with basic information http://serendip.brynmawr.edu/bb/neuro/neuro01/web2/www.sexaddictionhelp.com 5) Sexaholics Anonymous Home Page , Home page for support group http://serendip.brynmawr.edu/bb/neuro/neuro01/web2/www.sa.org 6) Sexhelp.com Home Page , Home page for Dr. Carnes http://serendip.brynmawr.edu/bb/neuro/neuro01/web2/www.sexhelp.com 7) Porn-Free.com Home Page , Web site about religious recovery help http://serendip.brynmawr.edu/bb/neuro/neuro01/web2/www.sexhelp.com 8) Sex addiction FAQ , Home page with basic information about different aspects of addiction http://serendip.brynmawr.edu/bb/neuro/neuro01/web2/www.sexhelp.com 9)Page on Dictionary.com, definition of addiction http://dictionary.reference.com/search?q=addiction

Rainy Day :: essays research papers

It’s a rainy day today! I am sitting at my window and watching the beauty of nature. This is great sight! I love the scenes the nature has created today. Let me share it with you! The falling water droplets make the air cool and environment calm. When it starts raining slowly every one rushes to safe place to save them. Women rush to roof to take their cloth down to save from getting wet. Small children gets excited. You can easily see them jumping and trying to come out to take a feel of rain. Have you watched the scene on roads when it starts raining. †¦ ha ha its funny scene. Some people try to escape by running/ some try to take shelter under other’s roof / some take bag or books magazines on their head and try to escape. But this is all when it is weak rain. †¦ but when it is heavy rain one has no way. Even umbrellas are insufficient. The heavy lightning with thunderous sound†¦.. God save us! Prays the poor in his hut. Every one comes out on window and peeps out side scene. If you have a field in front you will hear songs of frog. Have u seen them when they speak/ their vocal sac. This seems like a baloon. The old ponders the rain scene and remembers his child hood and young days. He never forgets to guard his grand children waiting to jump in rain. Still u see the eager ness of children if they could have been permitted to take a bath. What is more that when it rains with heavy wind. U shut your door and window. And still manage to peep out side! †¦Ha ha ha !†¦ Hands off to God †¦.on this beautiful scene creation. How beautiful is the scene of nature! The black thunderous cloud, the fading day light due to its darkness, birds rushing to their nests. And the unique beauty of raining. Well this is not all. When it stops raining†¦. It’s a different pleasure! †¦. Small water droplets droping from wet leaves one after one.. creating different sounds when droping on water/ dry leaves/ wood or metal. Have you heard them! They sound great! Small children making paper boats and sailing them. On low lands water are logged.

The Teacher Who Changed My Life Essay -- Descriptive Essay Examples

The truism "To teach is to touch a life forever" is one that all of us have heard, but very few can identify with. Almost every student has had at least one teacher who he or she despises, or one who has left his or her positive impression upon the student. In my case, it was Mrs. Rudra, my sixth-grade homeroom and English teacher. Remember those first days of a new school year? You don't know who your teacher is going to be, or which of your friends you'll get to have in that class? It was just such a day for me. Our school had a new teacher who had transferred from a military school. Her husband had retired from the Army, and they had moved into our town. It was perfect for them. The town I grew up in was known as the Garden City of India, and it also had the sobriquet "Pensioner's Paradise." Since Mrs. Rudra was still a few years from retirement, she filled a vacancy at the best girls' school in town. The school could do with a teacher of her background. Discipline, especially of the military kind, can come in handy when dealing with twelve-year-olds. The buzz about this "Drill Sergeant" wasn't the best. Like a case of Chinese Whispers, the grapevine swung into action. "Do you know she smokes?" said one. "Have you heard she's one for detention?" said another. "I hope I'm not in her class," stated another. As we were all sending our silent prayers to the one above, the class lists were posted. A mad clamor ensued to find out where each one of us was headed. A sense of dread had taken hold of me. I was not particularly lucky w... ...rment. My grades improved remarkably. For my second term, I was elected Class Monitor. Other teachers also commented on how much I had changed-for better or worse, they did not say. When the school year came to an end, I was disappointed. Here I was, totally transformed, all due to the effort of one person. Academically, I was confident of my abilities. Socially, I was self-assured. The following years, whenever she passed me in the hallways, always erect in her posture, and strident in her gait, Mrs. Rudra would flash her nicotine-tainted smile at me. The most I could do was to return what I hope was an ever-grateful look, and then wonder who else's life was going to be touched by this teacher. I do suppose that "To teach is to touch a life forever," so the truism goes.

Why Did Charles I Lose the Civil War

Why did Charles I lose the Civil War? The English Civil War was 1642-1651 and was a series of battles and political conspiracies between Oliver Cromwell, the leader of Parliament and King Charles I the leader of the Royalists. The civil war set the supporters of King Charles I against the followers of Parliament, this resulted in the Parliament's victory and the King's execution. Cromwell's army was lead by Sir Thomas Fairfax who was one of the outstanding military commanders of the English Civil War.Fairfax is best remembered as the man who commanded the New Model Army at the Battle of Naseby in June 1645. Whereas, Charles' army was lead by Prince Rupert who was the foremost Royalist military commander in the English Civil War. Prince Rupert was very much a cavalry soldier and the Royalists may have lost the war a lot sooner had it not been for his military ability. Both Parliament and the Royalists had armies with little or no military experience, although Fairfax and Prince Rupert could be classed as professional soldiers.Until Parliament brought in a new creation called the New Model Army which was a military unit that was used to transform the English Civil War and was based on a person's ability rather than their position within society, It was also better trained and well armed, making them more formidable. The first proper use of this army was at the battle of Naseby. This was Parliaments' turning point and after that King Charles was never able to raise an army strong enough to win.Some historians believe that this was the main reason for Parliament winning the civil war. It could be argued, however that one of the other reasons cited for Charles losing the war was the lack of money. This was because the nobles and landowners who had sided with him didn't have any money to give him. With the support of wealthy merchants and traders, the parliamentarians had steady flow of money.Something Charles lacked and because of the lack of money, the King couldn' t buy new men and supplies for his army; therefore the army was smaller and less equipped. One of the biggest mistakes that Charles made was leaving London at the beginning of the civil war. Consequently, Parliament took control and Charles was not able to gain power again, although he tried. This was a big setback as it is hard to rule the country without controlling its' capital.Ultimately, the Royalist forces were extinguished, they had run out of money, they had lost control of the capital and their barely trained, small army meant that they had lost the upper hand that they were dealt many times. Parliament however, was a stronger force and Parliament’s control of the seas and richer areas of England, as well as their creation of a powerful, trained and disciplined New Model Army, meant that they had more power in the end. By Yasmin Rose 8z

Case Study Nissan.Com Fundamentals of Ebusiness

1. Nissan ram smart set is touch oned about the intake of the earth realises Nissan. com and Nissan. scratch beca phthisis they do non want potential customers to take to the woods finding their web site. They aroma the shout Nissan is associated with their bon ton, that they could digest sales by having a field of view bid new(prenominal) than nissan. com or nissan. net. barely I do non spirit that a $10 million vaulting horse judgment is justified. Even if customers impart non find Nissan immediately upon using the in a higher place domain nurtures, they fuck design Google or Bing to find the domain name.At this degree of profit social occasion, I think that around users would attempt to find Nissan Motor companionship using a search engine. Nissans concern over Uzi Nissans use of the name and electronic ne twainrksites has to do with shop management. Nissan ( elevator car Company) feels that by Uzi using the name for his consultant and second/expo rt argument, this will smear consumers that are using the web as a source of learning when searching for a motorcar. With most other large auto industrys-their brand name is also the selling horizontal surface for the web.When a consumer shopping for a car want to visit Honda, or Toyota, or BMWs site- you are immediately interpreted there just by entering in the declareation to the URL. Nissan. com takes you to Uzi Nissans site and to the ongoing issues of the law suit. Nissan Motor feels that Uzi is diluting the Nissan Auto Brand. The error made by Nissan was not purchasing the domain name immediately, all the same if you do a Google search on Nissan, the website that shows up is Nissanusa. com. The $10 million, in my look is really not justifiable.I experience that if Nissan were to obtain the rights to the sites that Uzi has obtained then a compound in online branding will pack to occur but the justification for that centre is not there. C1. Nissan. com 2. In Uzi Nis sans defense, he was minded(p) the rights to use his name to start his online business. This is a direct quote In celestial latitude 1987, I started an import/export business k now as Nissan International At that time, Nissan Motor was not well known as Nissan, but primarily as DATSUN. As with the earlier business, I chose to use Nissan in my business name because it was my ultimately name. the domain was registered and promoted as being an internet/computer service provider. Nissan, had done what he matte up was right-purchasing and registering the domain names. I do not feel that he has violated any cyber squatting laws, and if he chooses not to sell the names to Nissan Auto Company, he is within his rights. Uzi Nissan feels he should be allowed to use his family name as a domain name. He buyd the name nissan. com in 1994 and nissan. net in 1996. The name Nissan is a third estate surname in the Middle East. It is spare that Mr. Nissan is acting in good faith.He is not attem pting to cyber squat, which is evident by his not attempting to sell the domains to Nissan Motor Company. 3. Nissan Auto felt that since Nissan was known for auto, that Uzis brand was diluting the auto brand, causation confusion and negatively impacting on Nissan Auto. However, Nissan as the large industry that it is should have been on the ball when registering domain names. Also-they should have before followed up with their lawyers cist and desist order or else of allowing that letter to fall through the cracks-not communication with Uzi Nissan. Nissan Motor Company feels that Nissan Computers use of Nissan. om and Nissan. net will confuse the consumer. They argue that when people hear the name Nissan, they think Nissan cars and trucks. They legally offered a liberal amount of C1. Nissan. com money to Nissan Computer to purchase the above domain names. In 2003, the motor inn has ordered Nissan Computer not to use the two domain names commercial-grade purposes, but it appea rs that Nissan Computer is not pastime this practice. Though it appears that the law suit is put away going on I feel that Uzi Nissans right to use his sites, which he purchased, registered and utilise for his computer/Internet export /import business was not a fairly decision.His sites are not diluting Nissan Auto-In fact now with the ruling in hand it seems that the completely purpose of the Nissan. com and Nissan. net sites are to inform the public about the ongoing interlocking between one man and a major auto company-if anything It seems to be wondering(a) publicity and Nissan Auto could have pore their energy elsewhere. 4. I do not believe this ruling is fair. I in person have come across several(prenominal) websites where the domain name was not the name I expected it to be, based on the company name. However, the domain name apply was close enough to the company name for consumers to associate the name and the domain name.As mentioned in item 1, with search engines much(prenominal) as Google and Bing being widely used, most people using the web can find a companys website even if the domain name is not exactly the same as the company name. While there should be laws on cyber squatting, I think there should be some type of grandfather article on domain name modification starting with the year 1995. This grandfather clause would eliminate the type of situation that these two companies find themselves in, and thus Nissan Computer Company could use their nissan. com and nissan. net domain names.