A Qualitative Analysis Of Consumers’ Perceptions

A Qualitative Analysis of Consumers Perceptions of the Trustworthiness of e-Commerce Kyösti Pennanen1; Minna-Kristiina Paakki2 1 PhD. Candidate, University of Vaasa, kyosti.pennanen@uwasa.fi 2 Principal Lecturer, Rovaniemi University of Applied Sciences, minna.paakki@ramk.fi Abstract A lack of consumer assure hinders the development of electronic commerce. Although the importance of consumer swear in e-commerce is recognised and several studies tolerate been done about the phenomenon, there is comfort confusion among researchers concerning different concepts re tardilyd to conceive. As an example, researchers have confounded the concepts of consumer verify and trustiness and trust and risk. Furthermore, the lack of empirical studies concerning consumer trust has increased the confusion. This paper contributes by exploring what meanings consumers give to the less rag concept of trustworthiness in the context of e-commerce and by providing make block s for further research. The findings of our study revealed altogether 11 different attributes of trustworthiness that consumers saw as important with respect to electronic marketplace shopping. Keywords Trustworthiness, Consumer, Trust, Electronic Grocery Shop I.

INTRODUCTION In fresh 1990s e-commerce was expected to expand rapidly and become a part of consumers everyday life. Nowadays some Internet-related services such(prenominal) as electronic newspapers and information searches are widely apply by consumers, but there are alone a a couple of(prenominal) commercially successful fields of e-commerce. On e of the reasons mentioned for the reverse ! of expectations is consumer trust, or more likely the lack of trust [1]. The phenomenon of consumer e-trust (consumer trust in e-commerce) is discussed widely, and many conceptualisations concerning e-trust have been made [2]-[7]. However, many researchers have abrupt the concepts of consumer trust in e-commerce and trustworthiness of e-commerce [8]. Because of this there is only a limited...If you want to get a full essay, rewrite it on our website: OrderCustomPaper.com

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