Written Commentary on Market Failure and Elasticity

Written coif Commentary N. 1Economic Commentary issuing: SL physical body 1 PracticeTitle of draw out: Nike, Adidas see golden fortune in chinaSource of extract: NewsweekDate of extract: 03/10/2007Date the commentary was write: 11/10/2007Section of the syllabus to which the commentary relates: Section 2.1Commentary Number 1 Practice ExtractNike, Adidas see golden opportunity in ChinaShoemakers have retentive battled for market, but Olympics raise the stakesThe capital of ablaze(p) China Olympics are less than a year by and one of the hottest races shaping up is non among the athletes, but the companies that outfit them. China is one of the largest emerging markets and a top focus for garbmakers competitiveness for market share. And as the 2008 Beijing Olympics approach, the intensity is reaching a new high. The Beijing 2008 Games are set to be the superior sporting event in modern Chinese history, say Paul Pi, head of market for Adidas in greater China. Adidas is an functionary sponsor of the Olympics. In attachment to paying a inform $80 million for the sponsorship dapple, the connection has coordinated a merchandise blitz that includes opening an bonnie of two stores a sidereal day in the country. The German follow has declared the event willing help put it in the No. 1 position in China by 2008, a coveted blur now held by shoe giant Nike.

Nike says China is self-possessed to become its second-largest market in the world by 2009 afterwards the U.S. The company has seen tremendous gains at that place; its first-quarter earnings describe in September show gross sales in China jumped 50 percent. And Nike e! xecutives say the company is increase its choose there. The Chinese grocery store is the most exciting market place in the world, said Nike Brand President Charlie Denson. Nike declined to discuss its Olympics marketing plan but says the Olympics is less about advertising than about... If you insufficiency to get a full essay, order it on our website: OrderCustomPaper.com

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