McDonald’s and Hindu Culture Essay

McDonalds doing global business and their restaurants around the world. By 2003, the follow had 30,000 restaurants in 121 countries.In the late 1990s, McDonalds entered in India. Although India is poor nation, in that location atomic number 18 150 to 200 million prosperous middle illuminate population was attracted McDonalds. However, there are unique challenges for McDonalds. For thousands of years, Indias Hindu coating has revered the cow and do not eat the meat of the panicked cow, also there are some 140 million Muslims in India, and Muslims dont eat pork.To respect and adapt Indian finishing, McDonalds created an Indian version of burgers which are made from mutton and chicken. All foods are segregated vegetarian and nonvegetarian, due to galore(postnominal) Hindus are vegetarians.Issue Statement.In 2001, 3 Indian businessmen living in Seattle are all vegetarians and cardinal who were Hindus, they sued McDonalds for fraudulently concealing the existence of squall in Mc Donalds French fries Through some argument between macintosh and Indian people, finally Mac admitted that it utilize a minuscule sum of backbite extract in the oil. McDonalds settled the shell for $10 million and issued an apology.However, news blaze abroad, Hindu nationalists onto the roads in Delhi, where they vandalized one McDonalds restaurant, causing $45,000 of damage shouted slogans outside of an opposite picketed the companys headquarters and called on Indias prime minister to close McDonalds 27 stores in the country.McDonalds Indian franchise holders quickly issued denials that they used oil that contained beef extract, and Hindu extremists submit McDonalds oil to science laboratory tests to see if they could detect beef extract.Problem Analysis and Justification* The briny problem of the case is religion issue. Hindu culture has very potent belief because it has remained unbroken and largely unchanged for at least vanadium thousand years. (http//www.atributetohind uism.com/Hindu_Culture.htmReligion) Used the oil that contained beef extract is very life-threatening matter for Hindus.* The case also involves the Mores of norm. Mores are norms that are seen as primal to the functioning of a society and to its social life. (Charles W.L. Hill, 2005) There are many differences between cultures as to what is perceived as mores. In America, eat beef is widely accepted, but for Hindus that violate Divine Mother.* There is different culture between two countries. U.S is more individualism society against Hindu is more collectivism, so they walk together onto the street.* McDonalds should not give volatile argument that oil contained beef extract. This will make people un-trust of the company.Conclusions and Recommendations.With higher up problems analysis, the company should have some solution. Firstly the company must visualize how differences in culture affect the practice of the business. McDonalds knows Hindu do not eat beef and yet they stil l put beef extract in the oil, the reason may the company didnt fancy the Hindu culture clearly. Furthermore, the company can employ the local citizens to helper them do business in particular culture. These factors also give other foreign fast food and retail stores a lesson when they first date entrance India.Actually McDonalds can avoid Hindu nationalists paraded onto street and damage of the restaurant by block the news, because the company has settled the suit for $10 million, they can asked the court to block the news.For my opinion, McDonalds not required go in very localizing taste. As McDonalds say present young generation enjoyed the American experience, so this is an advantage of McDonalds doing American style but McDonalds must be on repeated guard against the particular culture.List of References.Charles W.L. Hill (2005), International Business, 5th edn, McGraw-Hill, sweet York.David A. & Stephen P (2005), Fundamentals of Human Resource Management, 8th edn, John W iley & sons, Inc. NJ.Kotler & Armstrong (2004), Principles of marketing, tenth edn, Pearson Education International, New Jersey.