Principle of Marketing Case Study Example | Topics and Well Written Essays - 2000 words

Principle of marketing - Case Study ExampleCoca Cola offers more than 400 hundred brands in everywhere 200 countries.2.The five brands of Coca Cola are as follows-Product life cps flowerpot be explained as the different stages offset from the introduction stage to the decline stage that a peculiar(prenominal) product goes through. Product life one shot assessment is conducted to find out the current life cycle stage of the product. Life-cycle assessment aims to find out the environmental burdens throughout the whole life-cycle of a product starting from raw material procurement, production, use and finally to disposal.3Consider the extension of product life cycle and the Jenkins client growth matrix. Identify and discuss how Coca Cola might baffle applied these models to help correspond the continue success of Coca Cola products in the market place.Extension of product life cycle and Jenkins customer growth matrix might have been applied by Coca Cola for ensuring the continu ed success of the Coca Cola products in the market. It is world explained below.Existing customers- quick products only a very fewer companies have a 100% share of customers share. Customers misdirect a product marketed by a multifariousness of marketers. Only true-blue customers always buy the akin product marketed by a specific social club. ... It is being explained below.Existing customers-existing products only a very few companies have a 100% share of customers share. Customers buy a product marketed by a variety of marketers. Only true-blue customers always buy the same product marketed by a specific company. Coca Cola could have trued to increase its share of customers phthisis by increasing its sale among the potential consumers. As Coca Cola has already a childlike distribution channel and global presence, by implementing this growth dodge Coca Cola could have grow its client base. Existing customers-new products This growth strategy calls for introduction of new products targeted at the existing consumers. A company has to be able to crate value through introduction of new products. Coca Cola could have introduced new products targeted at the existing consumers. A Coca Cola has a vast number of incorruptible consumers across the globe Coca Cola could be taken advantage of its position in the existing consumers mind. Considering the image of Coca Cola and its current loyal customer base across the globe, implementation of this strategy could have brought positive results for Coca Cola by strengthening its bottom line. Existing products-new customers This growth strategy requires expanding the current customer base through increasing market share. Coca Cola could have utilize this strategy considering its global presence as well as splendid brand equity. Attracting new customers to its wide-eyed array of brands could be easier for Coca Cola as its products are viewed as superior than its competitors products. Furthermore, the existing toi lsome users could also have been utilized for marketing campaign in the form of WOM (word of moth).