Case Study Nissan.Com Fundamentals of Ebusiness

1. Nissan ram smart set is touch oned about the intake of the earth realises Nissan. com and Nissan. scratch beca phthisis they do non want potential customers to take to the woods finding their web site. They aroma the shout Nissan is associated with their bon ton, that they could digest sales by having a field of view bid new(prenominal) than nissan. com or nissan. net. barely I do non spirit that a $10 million vaulting horse judgment is justified. Even if customers impart non find Nissan immediately upon using the in a higher place domain nurtures, they fuck design Google or Bing to find the domain name.At this degree of profit social occasion, I think that around users would attempt to find Nissan Motor companionship using a search engine. Nissans concern over Uzi Nissans use of the name and electronic ne twainrksites has to do with shop management. Nissan ( elevator car Company) feels that by Uzi using the name for his consultant and second/expo rt argument, this will smear consumers that are using the web as a source of learning when searching for a motorcar. With most other large auto industrys-their brand name is also the selling horizontal surface for the web.When a consumer shopping for a car want to visit Honda, or Toyota, or BMWs site- you are immediately interpreted there just by entering in the declareation to the URL. Nissan. com takes you to Uzi Nissans site and to the ongoing issues of the law suit. Nissan Motor feels that Uzi is diluting the Nissan Auto Brand. The error made by Nissan was not purchasing the domain name immediately, all the same if you do a Google search on Nissan, the website that shows up is Nissanusa. com. The $10 million, in my look is really not justifiable.I experience that if Nissan were to obtain the rights to the sites that Uzi has obtained then a compound in online branding will pack to occur but the justification for that centre is not there. C1. Nissan. com 2. In Uzi Nis sans defense, he was minded(p) the rights to use his name to start his online business. This is a direct quote In celestial latitude 1987, I started an import/export business k now as Nissan International At that time, Nissan Motor was not well known as Nissan, but primarily as DATSUN. As with the earlier business, I chose to use Nissan in my business name because it was my ultimately name. the domain was registered and promoted as being an internet/computer service provider. Nissan, had done what he matte up was right-purchasing and registering the domain names. I do not feel that he has violated any cyber squatting laws, and if he chooses not to sell the names to Nissan Auto Company, he is within his rights. Uzi Nissan feels he should be allowed to use his family name as a domain name. He buyd the name nissan. com in 1994 and nissan. net in 1996. The name Nissan is a third estate surname in the Middle East. It is spare that Mr. Nissan is acting in good faith.He is not attem pting to cyber squat, which is evident by his not attempting to sell the domains to Nissan Motor Company. 3. Nissan Auto felt that since Nissan was known for auto, that Uzis brand was diluting the auto brand, causation confusion and negatively impacting on Nissan Auto. However, Nissan as the large industry that it is should have been on the ball when registering domain names. Also-they should have before followed up with their lawyers cist and desist order or else of allowing that letter to fall through the cracks-not communication with Uzi Nissan. Nissan Motor Company feels that Nissan Computers use of Nissan. om and Nissan. net will confuse the consumer. They argue that when people hear the name Nissan, they think Nissan cars and trucks. They legally offered a liberal amount of C1. Nissan. com money to Nissan Computer to purchase the above domain names. In 2003, the motor inn has ordered Nissan Computer not to use the two domain names commercial-grade purposes, but it appea rs that Nissan Computer is not pastime this practice. Though it appears that the law suit is put away going on I feel that Uzi Nissans right to use his sites, which he purchased, registered and utilise for his computer/Internet export /import business was not a fairly decision.His sites are not diluting Nissan Auto-In fact now with the ruling in hand it seems that the completely purpose of the Nissan. com and Nissan. net sites are to inform the public about the ongoing interlocking between one man and a major auto company-if anything It seems to be wondering(a) publicity and Nissan Auto could have pore their energy elsewhere. 4. I do not believe this ruling is fair. I in person have come across several(prenominal) websites where the domain name was not the name I expected it to be, based on the company name. However, the domain name apply was close enough to the company name for consumers to associate the name and the domain name.As mentioned in item 1, with search engines much(prenominal) as Google and Bing being widely used, most people using the web can find a companys website even if the domain name is not exactly the same as the company name. While there should be laws on cyber squatting, I think there should be some type of grandfather article on domain name modification starting with the year 1995. This grandfather clause would eliminate the type of situation that these two companies find themselves in, and thus Nissan Computer Company could use their nissan. com and nissan. net domain names.