Macon Museum of Art Essay -- Business Management Marketing Essays

Macon Museum of Art Macon Museum of Art, a not-for-Profit Corporation, is facing major financial problems since 2000 and up till 2002. Actions were needed to stop this cumulative loss and to achieve some profit for 2003. After reviewing the case at hand, one can see through the brief history of the museum that it was founded since 1925. In 1998, its name changed into the Jonathon A . Macon Museum of Art, the major benefactor whose endowment helped expending the facility in the district. The Macon Museum has different collections which are displayed periodically due to space limitations, but each collection is set in its building architecture that accents the display. This fact makes it impossible for someone to visit the museum for just one time and claim that he saw it all. It would take a person at least four times to have the opportunity of observing all the displays. Moreover, with the 7 days a week schedule, these four visits could be done by any person regardless the flexibility of his/her timetable, especially by the free admission feature. And one can see that starting 1998, the total museum attendance has made a remarkable rise, it might be related to the new blocks opened at that period. Yet the presence of visitors in special exhibitions did also improve through the years but never above average of the total attendance. Internal functions of the museum are divided into three: 1- Collection and Exhibitions 2- Development and C...