Summer Foundation In Australia Works †Free Samples for Students

Question: Discuss About The Summer Foundation In Australia Works? Answer: Introducation The Summer Foundation in Australia works for the marginalized disabled youth of Australia by providing them facilities like housing and healthcare and ensures that the young people are not admitted to nursing homes because they do not have any other place to live in. The Summer Foundation participates in several housing projects so that alternate shelter option can be created for those youngsters with disabilities who have no choice but to live in the nursing homes. The organization motivates young disabled people and their families to share their stories with other people of the society so that they get influenced by this motivational story- telling concept. This not profit organization is applying the marketing concept because it has four Ps of marketing, the target market that is disabled youth; it funds itself from volunteers, designs its logo and promotes itself (James and Rose-Ackerman 2013). Product-The Summer Foundation is a non-profit organization and it can be contemplated from the marketing concept that services, experiences, events and ideas can be marketed. Therefore the product of this non-profit organization is its altruistic service for disabled people who are forced to live in nursing homes. Price- The non-profit organization funds itself through donation of volunteers. The organization has partnership with universities like La Trobe University and Monash University and other government agencies which helped the organization to secure a funding of $1.7 million. The organization uses this money in research projects (summerfoundation.org.au/category/news/, 2017). Place- The organization provides its services all over Australia. Promotion- The non-profit organization promotes itself by raising its brand awareness through story-telling. The disabled people and their families are motivated to share their stories to influence others. The organization promotes itself in digital platform through its website as well as it collaborates with government agencies, universities and organizes events with news channel and media to raise awareness for social causes. The exchange that is taking place is service to the disable youth by the volunteers. The Billabong Website offers information to customers about the surfing, skiing and skating industries. Billabong is the Australian clothing retailer that sells clothing like swimwear for women, wetsuits for men, women, boys and girls along with accessories like watches, backpacks and snowboard products. Billabong targets adventurous customers who are interested in skiing, skating, surfing and water sports. Rather than providing information about its products Billabong builds relationship with customers on its website by organizing promotional events like contests and other surfing events in beautiful coasts of Australia. The company invites its customers to attend the events organized by them which help them to build relationships with the customers. It can be contemplated that anything ranging from products, experiences, service and events can be marketed. The Billabong focuses on customer relationship management by organizing skiing and surfing events for them. Contests are also o rganized for customers. These help Billabong to create phenomenal experience for customers which in turn influences customers to purchase products of Billabong. Customers will definitely buy skiing, surfing and water sports product to participate in the events organized by Billabong (au.billabong.com/mens 2017). Reference Lists: au.billabong.com/mens. (2017).billabong australia. [online] Available at: https://au.billabong.com/mens [Accessed 10 Aug. 2017]. James, E. and Rose-Ackerman, S., 2013.The non-profit enterprise in market economics. Taylor Francis. summerfoundation.org.au/category/news/. (2017).NON-PROFIT ORGANIZATION. [online] Available at: https://www.summerfoundation.org.au/category/news/ [Accessed 25 Aug. 2017].