Factors affecting customer behaviour

Cultural Culture Is atomic number 53 of the most fundamental of determiner of a persons wants, needs and demeanour (determined mainly by countries- wants, needs and behavior of a Japanese differs greatly from an American) Sub-culture consists of smaller cultures within cultures. It provide a specific identification and solicitation for its members. Sub-cultures includes nationalities, religions, racial groups, etc. (The Silver securities industry differs greatly from the Gene X or Y market in their wants and needs and where they hop) Social classes show distinct product and brand preferences.Examples are upper focal ratios, Lower uppers, Upper Middle, Lower Middle, Middle Class, Working Class, Upper Lowers and Lower Lowers. (Giordano vs Airman Exchange, BMW vs Cherry Q, Fine Dinning vs Food Courts) Social fibre Groups influences the persons behavior (peer groups in schools determine how atomic number 53 should wear in school). whiz may be a member of the reference group or non. (Students may dress In a manner that Is consistent with a reference group he/she does not belong to) Family members constitute the important primary preference group.A person may acquire an orientation towards a set of values that are consistent with that of the parents or siblings. (a place of idolization that a person goes to) Roles and statuses influences the buying behavior of the individual. People take up products that surpass their roles and statuses. (A senior manager may drive a Mercedes car) Personal date and Life-cycle stage influences the buying decisions of individuals. A fresh graduate may not see the importance of buying a home vs.. Newly-weds. Newly-weds with no children may prefer a sporty car vs.. A sedan for a family with young children.Couple whose kids are Independent and stupefy families of their own may have more leisure time to take more and longer passs. employment Influences ones needs and wants. A blue-collar worker may volt inhabit malls, whereas a white-collar worker may volt an upscale dress shop for working clothes. Economic Circumstances greatly affect ones choices. A holiday becomes unimportant when one faces economic uncertainties. Lifestyle determines a persons pattern of living in the world, as expressed by the persons activities, interests and opinions.One may study a emote vacation spot while another may choose a vacation with a planned itinerary. Personality and self-concept. One may possess certain traits such as self-confidence, autonomy, deference, sociability, defensiveness and adaptability. One may choose to wear only certain brand of clothes from an obscure designers, and is not bothered by the influences others may have on him/her. Psychological Motivation- where is one on the Mascots Hierarchy of needs. One who Is trying to feed his family exponent wage little heed to the latest sports car. Perception- People perceive different situations differently.One might be wary of a fast-talking salesper son as an aggressive and buttery person, whereby another may deem him to be a confident and knowledgeable, skilful and helpful. This can be attributed experience. A person may decide to acquire a similar brand of car if he enjoy a positive experience. This is one reason why marketers are willing to permit consumers try their products, hoping that they will enjoy a positive experience. Beliefs and Attitudes- Through experience and learning, one may hold certain beliefs and attitudes that a product can deliver. A Mercedes Benz driver will never own another brand of car.